Corporate Branding
Corporate Branding is a design work that is used for logos and advertisement items. Corporate Branding relies on bright bold colours to catch your attention. Use of typography is a common factor in corporate branding as it shows a logo name or first letter, such as the Volkswagen logo. It shows a "V" and a "W" in the logo
As the work is used to try and convey a product, they need to be eye catching and understandable. Colours and typography are the main factors as they are easily read and understood. Use of shapes and objects are commonly used too. With Shell using an oyster shell shape and Apple using a bitten apple shape.
The main image is either a letter or a shape, as it is clear what the logo or advertisement could be.
As the work is used to try and convey a product, they need to be eye catching and understandable. Colours and typography are the main factors as they are easily read and understood. Use of shapes and objects are commonly used too. With Shell using an oyster shell shape and Apple using a bitten apple shape.
The main image is either a letter or a shape, as it is clear what the logo or advertisement could be.
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