Comparison

Comparison

Corporate Branding vs Illustration

Differences:

Colour: Colour tones are different as illustrative colours are genuinely flat and basic while corporate branding colours are striking and bold.

Main Image: Corporate branding uses mostly typography or a single image where as illustration generally has a page filled with detail and is narrative to a story.

Space: Corporate branding fills its space with the typography or image of the logo or advertisement shown and illustrative fills its space with drawings and images.

Influences: Illustration is influenced by the author of a book they are illustrating or influenced by the means in which they are to illustrate while corporate branding is influenced by a client to make a logo or advertising feature on a product.

Layout: Layouts of illustration are usually spread out along a page or design work while corporate branding is usually always centered.

Composition: the main image will be placed on a white background for both styles but with illustration the background is plain and almost always white creating a large negative space for the illustration while with corporate branding the background is mostly taken up leaving no room for that negative space that could be there.

Typography: Illustration uses no typography as the drawing will be used as a narrative and corporate branding uses typography in the main image.

Techniques: Corporate branding is mainly created by technology such as computers with software to create images and logos where as illustration is used with pencils and pens and paints.

Similarities:

Main image: Both styles use a main image to convey a message.
Colour: Colours used in both styles can be the same as it can give more details.
Space: Space is filled primarily with both styles, creating less room for negative space.