A M Cassandre

A M Cassandre

Born: 1901 24 January

Text/type: Simple, bold, odd fonts. He makes his heading big and bold; standing out against everything else on the page he has designed. The smaller text he uses is probably the last place your eyes go as it doesn’t stand out against the picture or the large bold heading.  Though the text is very brief it explains what it needs to.

Main Image: Fills centre of document/ whole page. The images are very simple and are quite creative, though they look very basic. The page with the picture of the man with the wine bottle is a quite basic looking image but when you look more closely it looks very complex though simple at the same time. Because of how the image is done, it fits the page well with how it is used.

Colour: Plain colours that merge. Most colours Cassandre uses are dull yellows, greys, blues and blacks; these being the main colours he uses. The colours work well together while not boring the viewer or distracting the viewer at all. The colours all fit together nicely and are kept to one scheme of colours with each design page.

Space: Filled with typography or a big image. In almost every page he designed, there is a picture in the middle. With a title either overhead, or underneath the image shown. The edges are probably the only area in the page that isn’t taken up and if it is, it is only taken up by colours, filling up the negative space.

Composition: Image fills centre and typography fills the top and bottom. The image is the dominate item in the page designed, simply because it takes up the whole page almost. The only area either above or below the image is taken with large bold text.

Technique/media: Inspired by surrealism and cubism, his posters are memorable for their innovative graphic solutions and their frequent references to twentieth-century avant-garde painters such as Max Ernst and Pablo Picasso.

 Most significant design element: The large image in the centre. It stands out very well and gives the viewer an idea of what the poster is about. He was very creative with the image because of how he had arranged it. Similar to Picasso, he made his images very 2D with the images rigid but seemingly able to flow properly.