Josef Muller-Brockmann

Josef Muller-Brockmann

Born: 1914 May 9 Rapperswil, Switzerland.

Text/type: Bold, plain, unchanging, clear. The text he used was quite spaced out within the page. He didn’t use much text at all. In some pages he designed he had a fair bit of text but it would be very small and in one little area.

Main Image: Images rare, or one large image taking up page. He didn’t use many images at all, so technically there isn’t a main image. His designed work was more built up with a few words and a couple of colours throughout the page.

Colour: Black and white, colours non-changing, odd colour taking up document of image. He liked things very simple. So colours weren’t used much in his work. Black, white, blue, those colours are the most seen. Maybe they were his favourite colours to use in his projects.

Space: Mostly filled with typography and word art.

Composition: Typography filling centre or edges, evenly spaced out. His work was unsymmetrical so there isn’t a layout he used often. Though he seemed to use angles in his work often.

Influences: Joseph Müller-Brockmann was influenced by the ideas of several different design and art movements including Constructivism, De Stijl, Suprematism and the Bauhaus.

Most significant design element: Typography

Heraldry

Heraldry

Text/Type: The text in Heraldry imagery is always in a banner or scroll, nearly always at the bottom of the image. It is in small writing and usually written in Latin, but can be in any language. The text is written in a small way so the viewer reads it after looking at the pictures. The text is used for motto purposes, having a meaning or saying, depicting the owner of the heraldic image.

Colour: In heraldry, tinctures are the colours used to emblazon (describe) a coat of arms. These can be divided into several categories including light tinctures called metals, dark tinctures called colours, nonstandard colours called stains, patterns called furs. And natural, which is coloured as it would be found in nature. One of the few fundamental rules of heraldry is that metals must not be placed upon other metals and colours must not be placed upon other colours, while furs and proper can sometimes be placed upon either or both. This is referred to as the rule of tincture. Nonstandard colours called stains were introduced in the late Middle Ages, but have largely been shunned as contrary to the heraldic spirit of bold images and bright colours.

Space: The only negative space in the page will be on the direct edges. The middle is always filled up. Starting from the direct middle and spreading out in all directions. The negative space is left empty. It adds an emphasis to the coat of arms because everything is drawn straight to the middle.

Composition: The escutcheon, or shield, sits in the middle. This is the main part of the entire image. To the sides are the supporters, which are figures, usually placed on either side of the shield and depicted holding it up. To the top of the shield is usually a helm, or a crown. Sometimes there will be a motto held at the top. To the bottom there is a banner or scroll holding a motto or message. The coats of arms are usually always symmetrical.

Most Significant Design Element: Shields, animals, flags and banners.

A M Cassandre

A M Cassandre

Born: 1901 24 January

Text/type: Simple, bold, odd fonts. He makes his heading big and bold; standing out against everything else on the page he has designed. The smaller text he uses is probably the last place your eyes go as it doesn’t stand out against the picture or the large bold heading.  Though the text is very brief it explains what it needs to.

Main Image: Fills centre of document/ whole page. The images are very simple and are quite creative, though they look very basic. The page with the picture of the man with the wine bottle is a quite basic looking image but when you look more closely it looks very complex though simple at the same time. Because of how the image is done, it fits the page well with how it is used.

Colour: Plain colours that merge. Most colours Cassandre uses are dull yellows, greys, blues and blacks; these being the main colours he uses. The colours work well together while not boring the viewer or distracting the viewer at all. The colours all fit together nicely and are kept to one scheme of colours with each design page.

Space: Filled with typography or a big image. In almost every page he designed, there is a picture in the middle. With a title either overhead, or underneath the image shown. The edges are probably the only area in the page that isn’t taken up and if it is, it is only taken up by colours, filling up the negative space.

Composition: Image fills centre and typography fills the top and bottom. The image is the dominate item in the page designed, simply because it takes up the whole page almost. The only area either above or below the image is taken with large bold text.

Technique/media: Inspired by surrealism and cubism, his posters are memorable for their innovative graphic solutions and their frequent references to twentieth-century avant-garde painters such as Max Ernst and Pablo Picasso.

 Most significant design element: The large image in the centre. It stands out very well and gives the viewer an idea of what the poster is about. He was very creative with the image because of how he had arranged it. Similar to Picasso, he made his images very 2D with the images rigid but seemingly able to flow properly.

Vault 49

Vault 49

Text/type: Text is rare in images. Text isn’t seen throughout many of Vault49’s work. When it is it’s acting like a brand name or a signature.

Main Image: Usually a face, or an animal taking up centre. With little images here and there. There is usually always a main image, but once you look closely you see little pictures within the image. It’s a unique idea and it really is effective because it makes you look for more.

Colour: Plain black and white images with splashes of multiple colours creating an exploding effect. Seemingly bland with lack of colour, it’s super effective because the use of a few colours gives a feel for the image. It helps pinpoint certain pictures the artist would like you to see.

Space:  Most space is filled with little images, not many pictures allowing negative space as it filled.

Composition: Centre filled first. Pictures are unsymmetrical. Bigger images fill the middle and smaller swirls and images spread out throughout the page designed.

Most significant design element: Splashing images. Images within images.